- BRAND COMMUNICATION
- BIBLICAL CREATIVE STORY: Bible book Isaiah 6:2-3 – (SUPERIOR ANGELS)
“2 Above it stood the as Seraphims: each one had six wings; with twain he covered his face, and with twain he covered his feet, and with twain he did fly. 3 And one cried unto another, and said, Holy, holy, holy, is the Lord of hosts: the whole earth is full of his glory”
(ISAIAH 6:2-3 )
- Two wings to protect against rice blast disease.
- Two wings to protect against bacterial leaf blight.
- The other two wings to support optimal plant growth and development.
This innovative idea has not only brought a remarkable breakthrough in revenue for Sumitomo Corporation but also established a dominant position in the highly competitive market of crop protection products for rice. By addressing the core needs of farmers and providing a comprehensive solution to combat pests and diseases, the product has become a game-changer, setting new standards in the industry.
We take immense pride in having played a crucial role in the branding and development of this exceptional product. Being part of this journey has allowed us to contribute to a solution that not only supports agricultural growth but also strengthens trust between the brand and its consumers. This achievement stands as a testament to the power of collaboration, creativity, and a deep understanding of market needs. It is an honor to see the fruits of this effort translate into tangible success and lasting impact on the agricultural sector.


