Professional Booth Design & Western Union Booth Renovation – Before & After Success in HCMC

In today’s competitive retail environment, professional booth design plays a crucial role in shaping the in-store customer journey. The Western Union booth renovation in Ho Chi Minh City is a shining example of how smart design, paired with strategic execution, can elevate brand identity and customer experience. This before & after transformation wasn’t just cosmetic—it was a well-thought-out brand upgrade.

At E-XPRO, we proudly partnered with Western Union to execute this high-impact renovation at their booth on 191 Nguyen Cu Trinh Street, District 1, HCMC. Through professional planning and meticulous execution, the project achieved alignment with international branding guidelines while optimizing user experience.

📹 You may view the actual video and photo documentation of this Western Union booth renovation project (before & after footage)— designed and executed by E-XPRO — via the following link:
👉 Watch real photos & video here

Professional Booth Design: Western Union Booth Renovation in HCM city

What Is Professional Booth Design & Construction?

Definition and Role

A booth (exhibition or transaction space) represents a key brand touchpoint throughout the customer journey at retail stores, showrooms, banks, or service counters. A professionally designed booth must fulfill three essential criteria:

• High visual aesthetics that align with the brand’s identity system

• Strong brand visibility from various angles and lighting conditions

• Optimized user experience, from layout and lighting to information and materials

Professional Booth Design: Western Union – Before & After: 5 Key Upgrades

E-XPRO implemented a comprehensive renovation across five core categories to ensure full compliance with Western Union’s global brand standards at this retail location.

1. Storefront Façade – Aligned with Global Brand Guidelines

The storefront is the very first element to leave an impression on customers. That’s why E-XPRO carried out a complete renovation of the booth’s exterior, strictly following Western Union’s global brand guidelines. The signage was updated with the brand’s signature yellow–black color scheme, making it stand out amid a busy street landscape. The logo was strategically placed at the center, ensuring clear visibility from a distance.

2. Interior Renovation – Optimizing Branded Space

Inside the booth, E-XPRO applied a design philosophy focused on “simplicity – accessibility – clarity” to enhance the customer experience. The transaction counter was remodeled into a sleek, modern curved shape, creating a welcoming and professional environment.

All construction materials were carefully selected for durability, ease of cleaning, and safety—particularly suited for financial service environments. Additionally, service information and transaction flow were displayed through well-placed decals, allowing customers to quickly find what they need without immediate staff assistance.

3. Auxiliary Signage Upgrade – Enhancing Brand Visibility

To maximize brand visibility at the point of sale, E-XPRO upgraded all auxiliary signage including small directional signs and side-mounted boards. These signs were completely redesigned using translucent mica combined with LED lighting, offering excellent visibility even under low-light conditions.

4. Glass Door Design – Service Flow Optimization

The booth’s main entrance features a semi-transparent decal – a smart solution that maintains openness while clearly conveying essential service information. The decal displays key details such as opening hours, support services, and brand symbols.

This not only helps customers navigate services more independently, but also reinforces a sense of transparency, credibility, and trust – critical values in the financial services sector.

Why Did Western Union Choose E-XPRO?

Western Union was in need of a brand space design partner that not only excelled in visual aesthetics but also deeply understood global brand language. E-XPRO fully met the following criteria:

• Over 7 years of experience in booth construction, POSM, and signage

• Deep understanding of brand identity standards at the point of sale

• Agile, responsible construction team, compliant with timelines and safety protocols

• Constantly updated with new materials and lighting technologies

The Value of Investing in Point-of-Sale Brand Visibility

In a highly competitive market like Ho Chi Minh City, strategic investment in booth construction is no longer optional — it’s essential. Doing so enables businesses to:

• Instantly build customer trust in just a few seconds

• Clearly differentiate their brand from competitors

• Influence purchase decisions through a thoughtfully designed retail space

• A Physical Testament to Brand Credibility and Professionalism

E-XPRO’s Professional Booth Construction Process

1. On-site consultation and survey – free of charge

2. 2D/3D concept design aligned with your brand identity

3. Finalize materials and construction timeline

4. Project execution and internal quality inspection

5. Handover and scheduled maintenance

E-XPRO is committed to a transparent, efficient, and on-time workflow across all projects.

Our Commitment

• No hidden costs or unexpected fees

• Clear and reliable warranty policy

• Long-term partnership across all brand campaigns

• Stay Updated and Get in Touch
  We keep our clients continuously updated on project progress through our online tracking system.

📩 Contact us now for a free consultation!

Are you looking for a trusted partner in signage construction, booth renovation, or professional booth design in Ho Chi Minh City?

👉 Don’t hesitate to reach out to E-XPRO — the reliable partner behind hundreds of major and emerging brands across Vietnam.